Esther is a Product Designer with expertise in e-commerce & digital marketing.
I bring a unique blend of business acumen and creativity to crafting business-centric product solutions.
2024
Redesign the discovery & creation experience for an event management app
Industry
Non-profit
Responsibilities
Experience & Visual Design, User Research, Design System
TrashMob is a nonprofit organization that mobilizes eco-minded individuals to clean up our planet. I led the redesign efforts of its mobile application, which helps users organize and join cleanup events with minimal clicks and simple forms. My final design increased user satisfaction with event registration on the mobile app by 25%.
2024
Streamline a quiz completion flow
Industry
Ed-tech
Responsibilities
UX Design, Prototyping
OrcaLearn is an online educational platform designed to teach users about the ocean and its inhabitants, with a particular focus on orcas. I took part in designing a flexible quiz result dashboard and a feature to help users correct their mistakes, an engaging quiz completion flow to encourage first-time users to continue learning.
2023
Track real-time performance of subscribed businesses & web pages
Industry
Human Resources
Responsibilities
Product Design, Project Management
This project aimed to design data visualization dashboards enabling the KPILY admin to view performance data for sign-ups, landing pages, and usage across all subscribing companies. As the project lead, I successfully guided and collaborated with two peer designers in creating 3 high-fidelity dashboards within a 1-month timeframe.
2024
Increse Add-to-Cart Rate of the main landing page (coming soon)
Industry
E-commerce
Responsibilities
UX Design, User Research
I iterated the design of landing page of my own online store to address the issue of high organic traffic but low add-to-cart rate. I identified key areas for visual improvement through observing users' behavioral patterns. By refining the design based on these insights and conducting A/B testing, I successfully increased the add-to-cart rate, transforming user engagement into potential sales growth.
